Sustainable travel has different objectives to improve the travel experience for everyone. Its goals consist of reducing economic, cultural, and environmental issues. The cultural and economic side of sustainable travel aims to improve experiences for both locals and travelers. But, can you really experience a local journey with sustainable travel? How does sustainable travel contribute to you to travel and enjoy a city like a local? You can learn the secrets of a perfect local experience through sustainable travel!
Tourism is expanding at an alarming rate, and it has become more influential on locals day-to-day. Because of the tourism sector, locals have to deal with staged authenticity, standardization, and commodification. These problems refer to the degeneration of a city, local businesses that can not get in the race, and locals` welfare that is not cared as equal as tourists. Also, travelers usually have to visit the most well-known locations of a city because they do not know how to get around the cities locally, so they miss the local spots, traditions, and other milestones of culture and society.
Sustainable travel deals with all of these problems from different standpoints. Due to the issues that occur from the travel industry, sustainable travel offers solutions to locals, and those who want to live a local experience.
Economic Viability
Economic viability aims to remove the imbalance between local and global businesses. The term refers to giving every business the same opportunity to grow. The difference between the popular and local spots make the race harder between them. In contrast to real local experience is giving the chance to local businesses and understanding the city’s backstories, local businesses find it very difficult to maintain their existence due to the imbalance between them and global businesses.
Cultural Richness
The purpose of cultural richness is to protect society’s unique cultural accumulation, traditions, and authenticity. Visitors of touristic spots can damage the milestones with physical harm, ignoring and not respecting the cultural life and traditions of locals, or spreading their own cultural heritage excessively. All of these elements are a threat to host communities and sustainable traveling tries to prevent the side effect of spreading awareness on the issue.
Social Equity
The primary purpose of social equity is to make tourism more beneficial to all aspects of life by increasing the quantity of economic and social advantages dispersed among local communities. The main issue is that the popular spots in touristic locations have an excessive flow of visitors so the money and experience. Usually all the streets behind those attractive spots are empty and attract zero visitors. The good quality restaurants, bookstores, or historical places are not in only those places. All cities have hidden gems that wait to be explored and a local experience becomes impossible to make true because which local doesn’t know the back streets of his city?
Community Well-being
Community well-being refers to improving the welfare of the local communities by providing them a chance to reach the same standards of living and the same resources that the tourism sector offers travelers. Also, it aims to prevent distortion of local spots and cultures. In order to attract more visitors, administrations can provide better standards to them and it affects the situations of locals negatively. Local communities should have the same good conditions in order to provide better ambiance and peaceful cities for both themselves and the visitors. It requires happier and peaceful locals to increase the attraction of a city and also the first mission of every administration is to increase the locals life and well-being firstly rather than the visitors. .
Visitor Fulfillment
The goal of visitor fulfillment is to provide travelers a safe and enjoyable vacation experience that is free of discrimination based on race, gender, sexual orientation, handicap, or other factors. Some cities or locals can have a negative attitude regarding cultural or daily-life differences and can not adapt to them very easily. Visitor fulfillment tries to decrease these negative or aggressive behaviors and their influence on the quality of visitor travel experience.
Sustainable traveling improves the quality of traveling by improving a journey’s economic and socio-cultural aspects. It increases the level of connection between locals and travelers by giving them a chance to support and protect each other. A traveler can feel that strong connection while learning about the locals and their daily lives. In addition to all solutions given above, you can also support locals and the local economies by supporting the locals for learning and exploring the city. Because no one can know the city better than a local, no one can experience the local culture more than the sustainable travelers!